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MARKETING CALCULATOR: MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT:

GUY R POWELL;

MARKETING CALCULATOR: MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT: - SINGAPORE JOHN WILY AND SONS PVT LTD 2008 - 288

ISBN: 978-0-470-82395-8

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 10813

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