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LEADING THROUGH RELATIONSHIP MARKETING: HOW WINNING ORGANISATIONS LEVERAGE STAKE HOLDER RELATIONS TO IMPROVE BUSINESS PERFORMANCE:

BATTERLEY RICHARD;

LEADING THROUGH RELATIONSHIP MARKETING: HOW WINNING ORGANISATIONS LEVERAGE STAKE HOLDER RELATIONS TO IMPROVE BUSINESS PERFORMANCE: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004 - 206

ISBN: 0 074 71374 4

Subjects--Index Terms: RELATIONSHP MARKETING

Dewey Class. No.: 658.812 / 10896

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LEADING THROUGH RELATIONSHIP MARKETING: HOW WINNING ORGANISATIONS LEVERAGE STAKE HOLDER RELATIONS TO IMPROVE BUSINESS PERFORMANCE: