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BRANDED CUSTOMER SERVICE: THE NEW COMPETITIVE ADNATAGE:

BARLOW JANELLO;STEWART PAUL;

BRANDED CUSTOMER SERVICE: THE NEW COMPETITIVE ADNATAGE: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004 - 259

ISBN: 1-57675-298-4

Subjects--Index Terms: "CUSTOMER SERVICES ,CUSTOMER SATISFACTION"

Dewey Class. No.: 658.812 / 10900

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BRANDED CUSTOMER SERVICE: THE NEW COMPETITIVE ADNATAGE: