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BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME:

HAIG MATT;

BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: - NEWDELHI KOGAN PAGE INDIA 2005 - 260

ISBN: 0-7494-4655-2

Subjects--Index Terms: BRAND

Dewey Class. No.: 658.827 / 10906

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BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: