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"WHY CUSTOMERS DO WHAT THEY DO : WHO THEY ARE. WHY THEY BUY, AND HOW YOU CAN ANTICIPATE THEIR MOVE:"

MARSHAL COHEN;

"WHY CUSTOMERS DO WHAT THEY DO : WHO THEY ARE. WHY THEY BUY, AND HOW YOU CAN ANTICIPATE THEIR MOVE:" - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 - 184

ISBN: 0-07-061612-4

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 10991

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"WHY CUSTOMERS DO WHAT THEY DO : WHO THEY ARE. WHY THEY BUY, AND HOW YOU CAN ANTICIPATE THEIR MOVE:"