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MARKETING COMMUNICATIONS THEORY & PRACTICE:

KUMAR NIRAJ;

MARKETING COMMUNICATIONS THEORY & PRACTICE: - 2 - MUMBAI HIMALAYA PUBLISHING HOUSE 2008 - 560

ISBN: 978-81-8488-071-7

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 11420

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MARKETING COMMUNICATIONS THEORY & PRACTICE: