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INTEGRATED MARKETING COMMUNICATIONS:A STARTEGIC APPROACH

JOSEPH M SIRGY;R DON RAHTZ;

INTEGRATED MARKETING COMMUNICATIONS:A STARTEGIC APPROACH - NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2001 - 362

ISBN: 978-81-315-0654-7

Subjects--Index Terms: "COMMUNICATION IN MANAGMENT,MARKETING"

Dewey Class. No.: 658.802 / 11664

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INTEGRATED MARKETING COMMUNICATIONS:A STARTEGIC APPROACH