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ADVERTISING AND INTEGRATED BRAND PROMOTION:

ALLCHIN RAYMOND RAYMOND;C THOMAS O`GUINN;J RICHARD SEMENIK;

ADVERTISING AND INTEGRATED BRAND PROMOTION: - 4 - NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2006 - 781

ISBN: 978-81-315-0158-0

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / 11672

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ADVERTISING AND INTEGRATED BRAND PROMOTION: