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MARKETING STRATEGY AND MANAGEMENT:

BAKER MICHAEL J;

MARKETING STRATEGY AND MANAGEMENT: - 4 - NEW YORK PALGRAVE MACMILLAN 2008 - 577

ISBN: 978-0-230-22695-1

Subjects--Index Terms: "MARKETING STRATEGY,MARKETING STRATEGY"

Dewey Class. No.: 658.8 / 11713

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MARKETING STRATEGY AND MANAGEMENT: