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SERVICES MARKETING

BITNER MARY JO;GREMLER DWAYNE D;PANDIT AJAY;

SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4 - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008 - 743 P. PAPER

ISBN: 978-0-07-066007-6

Subjects--Topical Terms:

Subjects--Index Terms: SERVICES MARKETING

Dewey Class. No.: 658.8 (SER)

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SERVICES MARKETING