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ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS

ROLL MARTIN;

ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS - NEW YORK PALGRAVE MACMILLAN 2006 - 254

ISBN: 1-4039-9279-7

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 11744

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ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS