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BRAND ENIGMA:DECODING THE SECRETS OF YOUR BRAND

BRUCE DUNCAN;HARVEY DAVID;

BRAND ENIGMA:DECODING THE SECRETS OF YOUR BRAND - NEWJERSEY JOHN WILY AND SONS PVT LTD 2008 - 328

ISBN: 978-0-470-77960-6

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 11900

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BRAND ENIGMA:DECODING THE SECRETS OF YOUR BRAND