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BRAND DIGITAL:SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD

ADAMSON P ALLEN;

BRAND DIGITAL:SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD - NEW YORK PALGRAVE MACMILLAN 2008 - 274

ISBN: 978-0-230-60604-3

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 11901

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BRAND DIGITAL:SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD