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THE GLOBAL BRAND:HOW TO CREATE AND DEVELOP LASTING BRAND VALUE IN THE WORLD MARKET

ANALYST GLOBAL CHIEF;BROWN MILLWARD;HOLLIS NIGEL;

THE GLOBAL BRAND:HOW TO CREATE AND DEVELOP LASTING BRAND VALUE IN THE WORLD MARKET - NEW YORK PALGRAVE MACMILLAN 2008 - 254

ISBN: 978-0-230-60622-7

Subjects--Index Terms: "BRAND,BRAND MANAGEMENT"

Dewey Class. No.: 658.827 / 11904

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THE GLOBAL BRAND:HOW TO CREATE AND DEVELOP LASTING BRAND VALUE IN THE WORLD MARKET