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MARKETING RESEARCH:METHODOLOGICAL FOUNDATIONS

"CHURCHILL, GILBERT A;IACOBUCCI DAWN;"

MARKETING RESEARCH:METHODOLOGICAL FOUNDATIONS - 9 - NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2005 - 697

ISBN: 81-315-0309--7

Subjects--Index Terms: "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES"

Dewey Class. No.: 658.83 / 11951

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MARKETING RESEARCH:METHODOLOGICAL FOUNDATIONS