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PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING

CUNO STEVE;

PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING - NEWJERSEY JOHN WILY AND SONS PVT LTD 2009 - 230

ISBN: 978-0470-38118-2

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 11970

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PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING