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GLOCALISATION OF BRANDS

GHOSE, AMITABHA: MUKHERJEE, ISHITA

GLOCALISATION OF BRANDS GHOSE, AMITABHA - HYDERABAD ICFAI UNIVERSITY PRESS 2008 - 252 PAPER

ISBN: 978-81-314-1522-1

Subjects--Topical Terms:
BRAND MANAGEMENT

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 12171

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GLOCALISATION OF BRANDS