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BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS

DE MESA ALYCIA;

BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS - NEW YORK PALGRAVE MACMILLAN 2009 - 187

ISBN: 978-0-230-20179-8

Subjects--Index Terms: "BRAND,BRAND MANAGEMENT"

Dewey Class. No.: 658.827 / 12205

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BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS