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PRODUCT JUGGERNAUTS:HOW COMPANIES MOBILIZE TO GENARATE A STREAM OF MARKET WINNERS

DESCHAMPS JEAN-PHILIPPE;NAYAK P RANGANATH;

PRODUCT JUGGERNAUTS:HOW COMPANIES MOBILIZE TO GENARATE A STREAM OF MARKET WINNERS - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 1995 - 472

ISBN: 0-87584-341-7

Subjects--Index Terms: PRODUCT MANAGEMENT

Dewey Class. No.: 658.56 / 12252

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PRODUCT JUGGERNAUTS:HOW COMPANIES MOBILIZE TO GENARATE A STREAM OF MARKET WINNERS