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BEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING

KELLY LOIS;

BEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING - NEW YORK AMERICAN MANAGEMENT ASSOCIATION 2007 - 228

ISBN: 978-0-8144-7383-2

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 12287

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BEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING