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CASE STUDIES ON BRAND MANAGEMENT

MALDAR, NUSRATH JAHAN

CASE STUDIES ON BRAND MANAGEMENT - HYDERABAD ICFAI UNIVERSITY PRESS 2007 - 366

ISBN: 81-314-0696-2

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 12348

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CASE STUDIES ON BRAND MANAGEMENT