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STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS:GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION AND PARTNERING

GIBBS RICHARD;HUMPHRIES ANDREW;

STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS:GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION AND PARTNERING - NEWDELHI KOGAN PAGE INDIA PVT LTD 2009 - 235

ISBN: 978-0-7494-5718-1

Subjects--Index Terms: "COMPETITION,COMPETITIVE ADVANTAGE,MARKETING"

Dewey Class. No.: 658.8 / 12622

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STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS:GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION AND PARTNERING