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THE NATURE OF MARKETING:MARKETING TO THE SWARM AS WELL AS THE HERD

BRYMER CHUCK;

THE NATURE OF MARKETING:MARKETING TO THE SWARM AS WELL AS THE HERD - NEW YORK PALGRAVE MACMILLAN 2009 - 205

ISBN: 978-0-230-20336-5

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 12940

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THE NATURE OF MARKETING:MARKETING TO THE SWARM AS WELL AS THE HERD