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BLUE OCEAN STRATEGY:HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

KIM W CHAN;MAUBORGNE RENEE;

BLUE OCEAN STRATEGY:HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2005 - 240

ISBN: 978-1-59139-619-2

Subjects--Index Terms: MARKETING STRATEGIES

Dewey Class. No.: 658.802 / 12983

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BLUE OCEAN STRATEGY:HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT