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"ALWAYS ON:ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL"

VOLLMER CHRISTOPHER;

"ALWAYS ON:ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL" - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008 - 215

ISBN: 978-0-07-026467-0

Subjects--Index Terms: "ADVERTISING,MARKET DERIVATIVES"

Dewey Class. No.: 658 / 13000

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"ALWAYS ON:ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL"