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ADVERTISING MANAGEMENT:

AAKER DAVID A;BATRA RAJEEV;MYERS JOHN G;

ADVERTISING MANAGEMENT: - 5 - NEW DELHI "PEARSON EDUCATION , INC" 2004 - 754

ISBN: 81-7808-735-9

Subjects--Index Terms: ADVERTISING MANAGEMENT

Dewey Class. No.: 659.1 / 13183

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ADVERTISING MANAGEMENT: