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DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE

SHETH JAGDISH N;SISODIA RAJENDRA S;

DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE - NEW DELHI REFERENCE PRESS 2009 - 352

ISBN: 978-81-8405-050-9

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 13225

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DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE