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"SERVICES:MARKETING, OPERATIONS AND MANAGEMENT"

DUTTA KIRTI;JAUHARI VINNIE;

"SERVICES:MARKETING, OPERATIONS AND MANAGEMENT" - NEW DELHI OXFORD UNIVERSITY PRESS 2009 - 584

ISBN: 978-0-19-568908-2

Subjects--Index Terms: "MARKETING,OPERATIONS MANAGEMENT,SERVICE MANAGEMENT"

Dewey Class. No.: 658 / 13336

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"SERVICES:MARKETING, OPERATIONS AND MANAGEMENT"