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"REBRANDING:CONCEPTS,CASES AND APPLICATIONS"

"REBRANDING:CONCEPTS,CASES AND APPLICATIONS" - HYDERABAD ICFAI BOOKS 2008 - 233

ISBN: 978-81-314-1496-5

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDING"

Dewey Class. No.: 658.827 / 13348

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"REBRANDING:CONCEPTS,CASES AND APPLICATIONS"