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THE ICFAI UNIVERSITY PRESS ON BRAND GENDERING:CONCEPTS AND EXPERIENCES

THE ICFAI UNIVERSITY PRESS ON BRAND GENDERING:CONCEPTS AND EXPERIENCES - HYDERABAD ICFAI BOOKS 2009 - 161

ISBN: 978-81-314-2173-4

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827

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THE ICFAI UNIVERSITY PRESS ON BRAND GENDERING:CONCEPTS AND EXPERIENCES