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MARKETING OF FINANCIAL SERVICES:TRENDS AND CASES

ALAGIRI, DHANDAPANI: MALLELA, KEERTI

MARKETING OF FINANCIAL SERVICES:TRENDS AND CASES ALAGIRI, DHANDAPANI - HYDERABAD ICFAI BOOKS 2008 - 194 PAPER

ISBN: 978-81-314-1436-1

Subjects--Index Terms: "FINANCIAL SERVICES,MARKETING,MARKETING STRATEGY"

Dewey Class. No.: 332.1068 / 13478

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MARKETING OF FINANCIAL SERVICES:TRENDS AND CASES