IES Management College And Research Centre

18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING

KAPOOR JAGDEEP;

18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING - NEW DELHI RESPONSE BOOKS 2003 - 134



0-7619-9656-7

"BRAND,BRAND MANAGEMENT"

658.827 / 13525

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