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DESIGN-DRIVEN INNOVATION:CHANGING THE RULES OF COMPETITION BY RADICALLY INNOVATING WHAT THING MEANS

VERGANTI ROBERTO;

DESIGN-DRIVEN INNOVATION:CHANGING THE RULES OF COMPETITION BY RADICALLY INNOVATING WHAT THING MEANS - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS PRESS 2009 - 272

ISBN: 978-1-4221-2482-6

Subjects--Index Terms: "INDUSTRIAL MANAGEMENT,TECHNOLOGICAL INNOVATIONS"

Dewey Class. No.: 658.514 / 13719

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DESIGN-DRIVEN INNOVATION:CHANGING THE RULES OF COMPETITION BY RADICALLY INNOVATING WHAT THING MEANS