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THE BRAND BUBBLE:THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT

GERZEMA JOHN;LEBAR ED;

THE BRAND BUBBLE:THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT - SANFRANCISCO JOSSY BASS A WILEY IMPRINT 2008 - 252

ISBN: 978-0-470-18387-8

Subjects--Index Terms: "BRAND,BRAND MANAGEMENT"

Dewey Class. No.: 658.827 / 14039

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THE BRAND BUBBLE:THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT