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"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIP, AND LEARNING"

DWYER ROBERT F;TANNER JOHN F;

"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIP, AND LEARNING" - 3 - NEW YORK MC-GRAW HILL 2006 - 683

ISBN: 007-124438-7

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,RELATIONSHIP MARKETING"

Dewey Class. No.: 658.8 / 14060

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"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIP, AND LEARNING"