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"MORE GUERILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS ..."

KADEN ROBERT J;LEVINSON JAY CONARD;LINDA GERALD;

"MORE GUERILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS ..." - NEWDELHI KOGAN PAGE INDIA 2010 - 349

ISBN: 978-0-7494-6072-3

Subjects--Index Terms: MARKETING RESEACH

Dewey Class. No.: 658.83 / 14076

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"MORE GUERILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS ..."