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THE MARKETING BOOK:

BAKER MICHAEL J;HART SUSAN J;

THE MARKETING BOOK: - 6 - USA BUTTERWORTH-HEINEMANN - AN IMPRINT OF ELSEVIER 2008 - 644

ISBN: 978-93-80501-15-4

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 14602

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THE MARKETING BOOK: