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ADVERTISING AND INTEGRATED COMMUNICATION:

ADVERTISING AND INTEGRATED COMMUNICATION: - ENGLAND "JOHN WILEY & SONS, LTD" 2011 - 221

ISBN: 978-1-405-16178-7

Subjects--Index Terms: "ADVERTISING,ENCYCLOPEDIA: MARKETING,MARKETING COMMUNICATION"

Dewey Class. No.: 658.8 / 14998

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ADVERTISING AND INTEGRATED COMMUNICATION: