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PRODUCT INNOVATION AND MANAGEMENT:

PRODUCT INNOVATION AND MANAGEMENT: - ENGLAND "JOHN WILEY & SONS, LTD" 2011 - 281

ISBN: 978-1-405-16178-7

Subjects--Index Terms: "ENCYCLOPEDIA: MARKETING,PRODUCT MANAGEMENT"

Dewey Class. No.: 658.8 / 14999

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PRODUCT INNOVATION AND MANAGEMENT: