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UNDERSTANDING PROFESSIONAL BUYER:WHAT EVERY SALES PROFESSIONAL SHOULD KNOW ABOUT HOW MODERN BUYER THINKS AND BEHAVES

CHEVERTON PETER;VELDE JAN PAUL VAN DER;

UNDERSTANDING PROFESSIONAL BUYER:WHAT EVERY SALES PROFESSIONAL SHOULD KNOW ABOUT HOW MODERN BUYER THINKS AND BEHAVES - NEWDELHI KOGAN PAGE INDIA 2011 - 191

ISBN: 978-0-7494-6123-2

Subjects--Index Terms: "CONSUMER BEHAVIOUR,SALES MANAGEMENT"

Dewey Class. No.: 658.8342 / 15022

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UNDERSTANDING PROFESSIONAL BUYER:WHAT EVERY SALES PROFESSIONAL SHOULD KNOW ABOUT HOW MODERN BUYER THINKS AND BEHAVES