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SERVICES MARKETING

ZEITHAML VALARIE A ,BITNER MARRY JO ,GREMLER DWAYNE D

SERVICES MARKETING - 5 - NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011 - 763 PAPER

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 15085

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SERVICES MARKETING