IES Management College And Research Centre

MARKET SEGMENTATION

MCDONALD MALCOLM ,DUNBAR IAN

MARKET SEGMENTATION - OXFORD ELSEVIER BUTTERWORTH-HEINEMAN 2004 - 465 PAPER



MARKETING PLANNING

658.802 / 15309

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM