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CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT

MELEWAR T C ,KARAOSMANOGLU ELIF

CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT - ENGLAND PALGRAVE MACMILLAN 2008 - 230 CLOTH

Subjects--Index Terms: PUBLIC RELATION

Dewey Class. No.: 659.2 / 15328

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CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT