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POSITIONING : THE BATTLE FOR YOUR MIND

RIES AL AND TROUT JACK

POSITIONING : THE BATTLE FOR YOUR MIND - NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2001 - 246 PAPER

ISBN: 978-0-07-053375-2

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1

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POSITIONING : THE BATTLE FOR YOUR MIND