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BRAND ARCHITECTURE: CONCEPTS AND CASES

HARISH, R.

BRAND ARCHITECTURE: CONCEPTS AND CASES - AGARTALA THE ICFAI UNIVERSITY PRESS 2005 - VIII, P. PEPER

ISBN: 978-81-314-1595-5

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 16230

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BRAND ARCHITECTURE: CONCEPTS AND CASES