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BUILT TO LOVE : CREATING PRODUCTS THAT CAPTIVATE CUSTOMERS

BOATWRIGHT, PETER

BUILT TO LOVE : CREATING PRODUCTS THAT CAPTIVATE CUSTOMERS - NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011 - XIII, 169 P. PAPER

ISBN: 978-0-07-132111-2

Subjects--Index Terms: PRODUCT MANAGEMENT

Dewey Class. No.: 658.575 / 16282

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BUILT TO LOVE : CREATING PRODUCTS THAT CAPTIVATE CUSTOMERS