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LEGENDS IN MARKETING- VOLUME 3:

SHETH, JAGDISH N.

LEGENDS IN MARKETING- VOLUME 3: THE PRICE-QUALITY -VALUE RELATIONSHIP - NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011 - XXXV, 341 P. HARD

ISBN: 978-81-321-0518-3

Subjects--Index Terms: MARKETING PRICING

Dewey Class. No.: 658.8 / 16756

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LEGENDS IN MARKETING- VOLUME 3: