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MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS

MOHR, JAKKI, AND

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS - DELHI PEARSON EDUCATION LIMITED 2011 - XXVI, 538 P. PAPER

ISBN: 978-81-317-6107-6

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8

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MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS