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MARKETING: A PRACTICAL APPROACH

RIX, PETER

MARKETING: A PRACTICAL APPROACH - NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY 2011 - XXVI, 587 P. PAPER

ISBN: 978-07-133367-2

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8

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MARKETING: A PRACTICAL APPROACH