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ADVERTISING AND BRAND BUILDING: PRINCIPLES AND CASE STUDIES

PONGIANNAN, K

ADVERTISING AND BRAND BUILDING: PRINCIPLES AND CASE STUDIES - NEW DELHI NEW CENTURY PUBLICATIONS 2012 - xiii, 193p. HB

ISBN: 978-81-7708-315-6

Dewey Class. No.: 659.1/PON/ / 18318

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ADVERTISING AND BRAND BUILDING: PRINCIPLES AND CASE STUDIES